Since 2010

About Turning Design

We design, develop, and supply market-ready products for brands, distributors, and ecommerce sellers.

We are the design studio crafting brands, websites, and visuals that inspire connection, creativity, & lasting impact

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Who we are

We help brands, distributors, and ecommerce sellers build market-ready products through design, development, customization, and manufacturing support.

Two people sit across a table in a stylish room with red velvet walls and a large red pendant light. The mood is intimate and modern.

Man with tousled hair sitting at a cluttered desk in a dimly lit room. Warm, orange lighting creates a moody and contemplative atmosphere.

Awards

Acknowledged for quality and creative design

Combining creativity and skill to produce designs recognized for quality and impact.

International Distinguished Design Award for Sustainable Innovative Products

2025 YSP Green Award

2025

International Distinguished Design Award for Sustainable Innovative Products

2025 YSP Green Award

2025

Top Ten Designer for Industrial Design

Zhejiang Industrial Design Award

2020

Top Ten Designer for Industrial Design

Zhejiang Industrial Design Award

2020

Top Ten Companies for Industiral Design

Zhejiang Industrial Design Award

2018

Top Ten Companies for Industiral Design

Zhejiang Industrial Design Award

2018

2011 Best Design Case

Hangzhou Industrial Design Case Awards

2011

2011 Best Design Case

Hangzhou Industrial Design Case Awards

2011

Designers

Meet the creative minds behind our studio

A diverse team of designers, strategists, and thinkers shaping ideas into experience

Explore all projects

A person with blond hair wears a dark coat and a beige turtleneck sweater. They have a calm expression, against a neutral background.

Da Shen

Founder & President

Young man with wavy hair wears a dark overcoat, rust-colored sweater, white shirt, and patterned tie, exuding a poised and sophisticated demeanor.

Xuhong Yan

Co-Founder & Design Director

FAQ's

We answer your most asked questions

Find clear answers about our design process, pricing, & creative collaboration approach.

Contact our team

See projects

What types of clients do you work with?

We work with global brands, distributors, wholesalers, ecommerce sellers, private label businesses, and companies looking for product design or ready-to-market product solutions.

Do you offer ready-to-market products?

Can you customize products for my brand?

Do you accept fully custom design projects?

What is the usual project timeline?

What budget do I need?

FAQ's

We answer your most asked questions

Find clear answers about our design process, pricing, & creative collaboration approach.

Contact our team

See projects

What types of clients do you work with?

We work with global brands, distributors, wholesalers, ecommerce sellers, private label businesses, and companies looking for product design or ready-to-market product solutions.

Do you offer ready-to-market products?

Can you customize products for my brand?

Do you accept fully custom design projects?

What is the usual project timeline?

What budget do I need?

FAQ's

We answer your most asked questions

Find clear answers about our design process, pricing, & creative collaboration approach.

Contact our team

See projects

What types of clients do you work with?

We work with global brands, distributors, wholesalers, ecommerce sellers, private label businesses, and companies looking for product design or ready-to-market product solutions.

Do you offer ready-to-market products?

Can you customize products for my brand?

Do you accept fully custom design projects?

What is the usual project timeline?

What budget do I need?

Get Started

We’re overjoyed to design your next masterpiece

Reach out to our team today and start building your creative projects with confidence

Star your project

Our work

Get Started

We’re overjoyed to design your next masterpiece

Reach out to our team today and start building your creative projects with confidence

Star your project

Our work

Get Started

We’re overjoyed to design your next masterpiece

Reach out to our team today and start building your creative projects with confidence

Star your project

Our work